Newspapers are dying. All around us the final spores of a long drawn death rattle are flying, countless free broadsheets and tabloids printed clandestinely by the old media barons. Mx in australia, Metro in the UK and as for America…well, there are fourteen in California alone (see a worldwide list here). These free dailies are little germs trying to grow a new life for the older paper proper planted in the minds and pockets of a young generation that has no time for an awkwardly shaped collection of things they read on the internet yesterday.
As the baby boomers slowly die off, the market for print journalism dies with them opening the way for a new and fluid market of electronic journalism. The old barons are holding on as tight as possible to the old ways but the smarter members are already looking toward the future and killing off their paper interests. The terrifying realisation they’ve all had to face in this process (and possibly the reason some of them are so reluctant to let go) is that electronic journalism means that there is no longer a monopoly of information. All the news sites may agree but one person makes a youtube conspiracy video in their basement and it can have equal exposure and credibility by the dark art of linking.
Linking, which allows people to jump between news sources with abandon and brings independent commentary into the light means picking and choosing is now immediate and often free. Changing newspapers twenty years ago could be a drawn out process of weighing the two options against each other, taking a variety of factors into account – price, physical quality, content quality, if it agreed with your world view. Then, for the more organised people, you had to arrange for one delivery to stop and the next to start and hope the new paperboy was more careful of your prize roses.
Now changing a news source can be done in two clicks – assuming you don’t have to log in to your computer and have a search engine as your browser homepage. You may be looking at five mouse clicks or more. Not only that, but most of the news online is free (apart from anything owned by Rupert Murdoch of course). Most importantly however is that you can find a news site that agrees with any bias you want. Do you believe that darker skin tone affects your value to society? Then you might read White Honor. Or maybe you’re a bit more educated and know that the world is run by disguised lizard aliens? David Icke seems to be the most prominent writer reporting on the Anunnaki. It’s like porn – if you can think of it then you probably aren’t the first and that first person is probably going to have spent a lot of time and money paving the way for you.
Maybe this is why many news sources run by the old media (lizards!) don’t supply many links to sources and further information while blogs (such as this one) do. While a blog (such as this one) is often just a desperate attempt to replicate the respectability and exposure of print newspapers, it can on rare occasions take off and become a free flying bird of opinion and information run by anybody you see on the street. Exactly how those same newspapers started out back in www. So bloggers, pay heed to what has come before and don’t repeat the mistakes of your predecessors.
For more information:
Free Daily Newspapers – Business Models and Strategies by Piet Bakker
Free daily
The Impact of Free Daily Newspapers on the Circulation of Paid Newspapers